Job Description

Get AI-powered advice on this job and more exclusive features. This range is provided by St. John Knits. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $120,000.00/yr - $130,000.00/yr The E-Commerce Manager & SEO Specialist is responsible for overseeing the strategy, management, and optimization of the company’s online stores, ensuring a seamless, user-friendly experience that drives sales and organic traffic growth. This role combines hands-on management of e-commerce platforms (such as Shopify), content and website updates, and the implementation of best-in-class SEO strategies. The ideal candidate has 4-5 years of experience in e-commerce management and SEO, with a strong understanding of digital marketing, web analytics, and cross-functional team collaboration. This position is critical in aligning the online presence with broader marketing and business goals, optimizing the customer journey, and maximizing revenue and search visibility. Key Responsibilities Build, update, and maintain homepages, landing pages, product pages, and blog content on the e-commerce Shopify platform, ensuring brand consistency and an optimized user experience. Execute comprehensive e-commerce strategies, including conversion rate optimization (CRO), increasing average order value (AOV), and driving customer lifetime value (CLV). Collaborate with design, marketing, and external partners to execute content, promotional campaigns, and technical requirements for new and existing pages. Implement and monitor on-page SEO best practices, including metadata, internal linking, keyword optimization, and content structure to improve search engine visibility and rankings. Conduct technical SEO audits, resolve site performance issues, and assist with site migrations as needed. Regularly audit and optimize existing website content for SEO and user experience improvements. Monitor and analyze website analytics and performance metrics, providing actionable insights and recommendations for continuous improvement in both content and SEO. Stay current with e-commerce trends, platform updates (e.g., Shopify), and evolving SEO best practices to maintain competitiveness. Oversee the rollout of new products, features, and promotional offers, ensuring they are accurately represented and optimized on the website. Lead and coordinate cross functional teams including copywriters, designers, and developers-to deliver engaging, compliant, and on-brand e-commerce experiences. Troubleshoot and resolve content-related and technical issues, ensuring all published pages are mobile-responsive and accessible. Develop and present regular reports on website performance, SEO progress, and KPIs to key stakeholders. Qualifications 4-5 years of experience in e-commerce management and SEO, preferably with Shopify or similar platforms. Proficiency in HTML, CSS, and familiarity with Shopify Liquid or other CMS platforms is preferred. Strong understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs). Demonstrated ability to analyze data and translate insights into actionable improvements. Excellent organizational, communication, and project management skills, with experience collaborating across teams and with external partners. Up-to-date knowledge of e-commerce and SEO trends, algorithm updates, and industry best practices. Experience in developing and executing digital marketing strategies that align with business objectives. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing, Strategy/Planning, and Analyst Industries Retail Apparel and Fashion, Online and Mail Order Retail, and Retail Luxury Goods and Jewelry Referrals increase your chances of interviewing at St. John Knits by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Disability insurance Get notified about new Ecommerce Manager jobs in Anaheim, CA . 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